Channel Recruitment

Accelerate Channel Performance – Smartly

Depending on who you talk to, there are around 15,000 to 16,000 partners in the Middle East region. These range between one-man companies operating from a home office, up to large multi-location Systems Integrators employing 10’s of 1,000’s of people. Right partner selection and recruitment is crucial to achieving maximum coverage with minimum conflict. Glocali can assist you to identify and recruit the right partners to grow your revenue.

Channel Partner Recruitment

The single most important element in developing a partner ecosystem is segmentation and selection of the right channel partners.  Being able to reach and attract prospective partners is the first step to any successful channel program. Building a winning partner relationship that delivers against both company’s expectations is critical for sustained growth.  Glocali has experience in developing new partner ecosystems and building winning marketing plans with critical alliance partners. Glocali provides the following channel development capabilities:

1. Segmentation

Identifying a right partner is key to success for any Distributor.

2. Profiling

Right fit requires alignment between business goals and measurable channel objectives.

3. Value Addition

Find out what value addition partners can offer.

4. Recruitment

Right recruitment creates the right business eco system.

Why Glocali Channel Service?

Glocali has created a profiling system for our channel partners, in order to create a best fit for the vendor as well as channel.
Often new and upcoming vendors struggle to market their products the way they want to and doing so without investing serious money. GCS program defines your competitive edge through proprietary research, data-driven analysis and unique channel consulting methodology. We help vendors and distributors alike to tackle key challenges at every stage of their channel lifecycle.

Channel Recruitment

1

Partner Segmentation

Partner role clarity is key to partner segmentation.

2

Partner Profiling

Understanding the role that is needed, will allow you to create a partner profile of a partner.

3

Partner Value Proposition

Developing a partner value proposition is key to selecting a right partner.

4

Partner Recruitment

This is the most critical element in developing successful channel plan.

The Objective of GCS is to provide a platform for vendors and distributors anywhere in the world so they can choose the partner based on best fit as their product delivery vehicle in the selective region.

It is particularly valuable to step through this process when you have significant change underway, such as:

1. New product or offering being brought to market
2. New or updated channel program being implemented
3. Uderperforming partner sales
channel
4. Geographic expansion into new region or country

Program offers:

GCS means Alignment

Clear alignment between business goals and channel objective is the starting point of the channel development process. Channel objectives should be an indicator that you are heading in the right direction in achieving your business goals.

GCS means Defined Roles

It is essential to clearly define the role of partners while creating your channel plan. This clarity will help not only in partner profiling but also in incentive planning, enablement planning and delivering overall goals.

GCS means Profiling

To create partner value proposition, solid recruitment campaigns and effective channel programs it is imperative to create profiles of partners that are more likely to succeed. This is achieved through clear definition and understanding of the role required.

GCS means Capacity Building

Effective Channel Capacity Planning involves looking at channel capacity from various angles for example marketing, sales, etc. This ensures potential gaps in your plan have a better chance of being identified and channel enablement is built on a wider set of requirements.

GCS means Evaluating Partner

The next step after creating your ideal partner profile is to clearly define your value proposition. Some of the questions that can help establish your partner value proposition are:

GCS means Right Recruitment

Selecting the right channel partners is key to building successful partner ecosystem.

Glocali, has created an in-depth process for assessing & delivering Partner Channel Sales Performance

More About Company

Glocali is committed to providing innovative IT solutions and services around the globe. We offer a wide range of services catering to various technology needs, ranging from managing ICT infrastructure to running IT channel recruitment programs as a service, as well as facilitating acquisition of hardware and software solutions.

Contact Information

  • #2705, Concord Towers Internet City Dubai
  • +971 4 243 2336, +971 56 7594226
  • shiraz@glocalisolutions.com

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